Tuesday, August 29, 2023

Language and Communication (2).

The Role of Mass Media in Shaping Public Opinion.

The mass media and all media in general have a heavy influence and impact on individuals and society, as many people rely on the media as a source of information without even thinking whether it is true or not. Furthermore, the media is a very powerful weapon that can quickly change people's perspectives and beliefs in few minutes, for instance a news report concerning Israeli and Palestinian conflict many cover and focus only on one side of the story and ignore or fail to mention the other part which will make the viewer’s pity with one side and neglect the other side. Moreover, nowadays news presenters and commentators start giving their own opinions which is somehow positive but when it comes to sensitive subject they should be careful as many people take their opinions as the final truth as a result they maintain false idea regarding a certain topic. 

Source: https://www.researchgate.net/publication/343392876_The_Role_of_Mass_Media_in_Shaping_Public_Opinion#:~:text=Abstract,it%20is%20true%20or%20not.