What is gastronomy? An exploratory study of social representation of gastronomy and Mexican cuisine among experts and consumers using a qualitative approach
Abstract
The aim of this work was to explore, based on language of experts and consumers, how they define the concept of gastronomy and Mexican cuisine applying the Theory of Social Representation. Gastronomy has become very relevant in the recent years and numerous researches on the matter have been published. Likewise, gastronomy has become one of the main drivers for tourists to travel to a certain destination, such as Mexico, whose traditional cuisine has been included within the List of Intangible Cultural Heritage of UNESCO. This research was carried out in two phases: the first one through 22 semi-structured interviews with chefs who work in public and private schools of gastronomy in Mexico, and the second one through a convenience sampling in Central Mexico with a sample of 329 Mexican consumers. Information was obtained through Open-Ended questions, Word Association technique (WA) and Free Listing (FL) task. Interviews were recorded, transcribed and analyzed through content analysis. The words or terms obtained from the WA were grouped into categories by means of lemmatization process. Through FL, there were obtained the main foods, ingredients or dishes of Mexican cuisine and Cognitive Salience Index (CSI) was calculated. Results of this research establish that gastronomy is a complex concept and that the social representation of chefs and consumers are related with traditional and human aspects, sensory characteristics of foods, apart from techniques, methods and forms of food preparation. In this sense, the categories, foods, and ingredients that characterize Mexican cuisine are discussed based on the language of experts and consumers applying the Theory of Social Representation.
Source: https://www.sciencedirect.com/science/article/abs/pii/S0950329319309607
Abstract
Molecular gastronomy is a novel discipline within the food science area. Its main difference with the traditional food science and technology studies is its focus on kitchen restaurant and home kitchen levels. The collaboration among food scientists (food chemists, food engineers, sensory scientists, etc.) and innovative chefs led to the implementation of a new approach to cooking, often referred to as “science-based cooking” or “molecular cooking.” This implies implementing new techniques, tools, or ingredients borrowed from scientific laboratories. In parallel, a closer look at the kitchen led scientists to investigate phenomena or methods that are often ignored by food scientists. The difference between molecular gastronomy and conventional food science has been discussed in this chapter, with some examples related to studies on olive oil, sous-vide cooking, the use of liquid nitrogen and ultrasound treatment, as well as the technique called “spherification.” The importance of food pairing in haute-cuisine restaurants and for researchers in the area of sensory science has been highlighted, with the presentation of the theoretical/computational approach based on the so-called flavor network and reporting some results based on empirical laboratory-based studies. The negative outcome of these investigations proves the difficulties of simplifying such a complex system, in which odor, taste-active compounds, texture, and other factors interact, and additional complexity is added by cooking itself. Also, the final consumers’ experience depends on other factors such as the dish presentation and their general expectations.
Source: https://www.sciencedirect.com/science/article/abs/pii/B9780128200575000017#:~:text=Abstract,%2C%20sensory%20scientists%2C%20etc.)
